Ross Sibbald, Striata
Ross Sibbald is Head of eMarketing at Striata, South Africa, where his main focus is business development, client strategy processes and effective implementation. Ross is also responsible for the total output of the eMarketing team in meeting client solutions. Ross spent 11 years educating the next generation on marketing strategy. He was deputy HOD in the marketing department at the Durban University of Technology and also lectured at private colleges and various Business Schools. Keeping abreast of the market, Ross managed an IMM franchise (3 years) during his tenure as a lecturer.
Before joining Striata, Ross was a partner and director for PropValues, an online property valuation tool, where his primary role was to improve brand equity, increase sales and manage product innovation.
Ross has an Honours degree in Marketing – Bachelor of Technology: Marketing.
Before joining Striata, Ross was a partner and director for PropValues, an online property valuation tool, where his primary role was to improve brand equity, increase sales and manage product innovation.
Ross has an Honours degree in Marketing – Bachelor of Technology: Marketing.
Earn, Spend, Engage – How email can help you win the loyalty game.
Loyalty programs have solved a major issue for retail marketers by providing otherwise unattainable information about customers, their preferences and buying behaviour. By embracing the power of digital communication, you can further enhance loyalty and lifetime value through highly personalised, targeted messaging.
Attend this session and learn about:
Attend this session and learn about:
- Getting the value that digital communication brings to a loyalty program (by extension any customer communication program)
- A Customer Lifecycle Communication plan – unwrapped and demystified
- Real world examples of leveraging email to enhance loyalty – eg retail receipts
- Measuring your Return on Investment from digital communication
- Using email to close the ‘Info Gap’ between brand and customer
