Kieran Flanagan
Kieran Flanagan is Online Marketing Manager (EMEA) for Marketo, and is an expert in Content Marketing, Inbound Marketing, Social Media, and Analytics.
Kieran previously worked for Salesforce.com, launching their UK site, #SocialSuccess, which reached its annual traffic target in 6 weeks. He won Gold in DMA's Best Search Marketing Campaign.
The Role of Email in the new B2B Marketing Mix
This presentation will discuss the role of email marketing in the new B2B marketing mix. It will discuss
why email is still an integral part of a B2B marketing strategy, why email marketers should go beyond
the “campaign mindset” and how to breakdown the email silo, so you can develop a true integrated
marketing strategy.
Attend this session and learn:
November 15, 2012 - 11am GMT - 12pm CET - 7am ET - 3am PT
why email is still an integral part of a B2B marketing strategy, why email marketers should go beyond
the “campaign mindset” and how to breakdown the email silo, so you can develop a true integrated
marketing strategy.
Attend this session and learn:
- How to go beyond campaigns and use Event-triggered, contextual email
- How to breakdown the email silo and make informed decisions based on integrated marketing
- How to use advanced segmentation to super charge your results
- How to map your email strategy across your buying stages
November 15, 2012 - 11am GMT - 12pm CET - 7am ET - 3am PT
