Hans Smellinckx, Thomas Cook Belgium
Hans Smellinckx is one of the pioneers of the digital era. He started off his career with his own agency and moved on to Robert Half International as Digital Marketing manager EMEA. After 7 years, he changed RHI for WDM Belgium and recharged the brand Permesso as COO. In 2008 he joined Selligent to help the top 40 clients with their interactive marketing.2 years ago he joined the Thomas Cook Group where he is responsible for the Direct & Digital strategy, ranging from mobile and social to direct marketing and CRM.
A real life Multi-channel marketing story
Going on travel is the most important decision for belgians after buying a car or getting married. It’s also one of the most emotional decisions and moments. Discover during this session how Thomas Cook Belgium is using customer data to enhance the experience with their clients and which challenges lay ahead.
November 14, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT
November 14, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT
