Basile Fattal, Philips Consumer Lifestyle
Basile Fattal has 17 years of marketing and digital media experience. His corporate experience in multinational organizations such as ASML, HP and Philips has been complemented by 2 successful e-commerce start-ups.
In the course of his career Basile has specialized in the areas of marketing communications, e-commerce, CRM, SEO and most recently mobile apps. Basile graduated from UC Berkeley with a degree in Business Administration.
In the course of his career Basile has specialized in the areas of marketing communications, e-commerce, CRM, SEO and most recently mobile apps. Basile graduated from UC Berkeley with a degree in Business Administration.
Creative Optimization using Real-time Multivariate Testing
Email creative content is based mainly on gut feel and most email campaigns are not optimized, costing Philips thousands in lost potential revenue. Using real-time multivariate testing Philips found a way to systematically up-lift its email conversion by a minimum factor of 2. Leveraging on the Email channel, creative content optimization is now also being used cross-channel.
Attend this session and learn about:
November 15, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT
Attend this session and learn about:
- Multivariate testing is the most effective testing method to drive significant results
- Real-time & automation allows instant results without human intervention
- Cost effective technology with high ROI
- Cross-channel means that multiple channels will also have higher ROI
November 15, 2012 - 2pm GMT - 3pm CET - 9am ET - 6am PT
